OMP & Bell Racing - Racing Force Group / Creative Partnerships, Design & Catalog
Tasked with creating the creative strategies and content for advertising materials including OLV, Social, Radio, TV, and event activations while also providing design project coordination for multiple brand partnerships including Toyota, Ferrari, Porsche, and Pirelli. Ensuring seamless execution and brand alignment. Through this role over 3000 new assets were created and tracked back to their parent sku, ensuring the connection between the digital asset and its product information.
Bell Racewear / Product Asset, Packaging Creation and Launch
Leveraged data driven customer insights to craft comprehensive style guides and branding strategies for product lines across diverse global platforms. Under the original direction of Group Creative Director for RFG Xavi Subira, I created packaging files and digital assets for all 2023 Bell Racewear brand products, including tags, user manuals and packaging master files for over 30 products each with 3 to 4 sizes each.
Logos, Lockups & Packaging
Admittedly a fan of the Bauhaus design philosophy, I believe that logos should be memorable & functional, but also attractive with a twist. Continuously refining the distinction between memorable design and beautiful design is a crucial part of my design process.
Feelz Gummy Brand Photography & Video
With a sharp creative vision and the latest technology, we produce high quality visuals that capture the essence of the brand, even on a small budget. By blending innovative techniques and composition, we create eye-catching content that resonates with audiences and elevates the brand’s presence.
Frey Farms / Packaging Design and Brand Identity
Designed multiple packaging graphics for Frey Farms, Sarah’s Home Grown and other products under their umbrella. Creating visually compelling and market ready designs that align with the brand’s identity and appeal to a broad consumer base. In this project, I collaborated closely with my marketing director and retailers such as Walmart, Trader Joe’s, Whole Foods, and others, ensuring that all packaging met their strict branding, regulatory, and sustainability requirements. From concept development to final production, I worked within each retailer’s specifications to create packaging that not only stood out on the shelves but also effectively communicated the product’s quality and freshness.
Landscapes & Gangsters Book Series
The Landscapes & Gangsters series began as a personal exploration, pairing evocative photography with untold stories rooted in place and character. Its success opened unexpected doors, including interest from boutique hotels looking to capture their own narrative in a similar way. That’s where the idea of bespoke in-room books was born: custom-crafted pieces that reflect the soul of a property and elevate the guest experience.
Tiger Seed Beverage / “Wildly Authentic”
Through compelling visuals and storytelling, the campaigns captures the spirit of the brand, emphasizing its commitment to authenticity and quality. The result is a powerful brand narrative that not only engaged audiences but also solidified Tiger Seed's position in the market.
Soar Brand Style Guide / Product Branding / E-com Product Photography
In crafting the logo and brand style guide for Soar dispensaries, I considered various mediums and case uses for the brand while creating specific guides for each. Prioritizing adaptability for print, outdoor signage, social media, and traditional promotions, while providing comprehensive guidance for future use across diverse platforms. Individual sub-categories within the umbrella of the brand were also created and photographed for e-commerce.
So Florida Local / Branding
By combining bold, modern letterforms with a touch of playful elegance, we aimed to capture the eclectic charm and lively energy that define the essence of Florida living. Throughout the design process, we remained mindful of the diverse range of media platforms where the logo would be showcased, from digital screens to printed materials. We developed versatile versions of the logo, ensuring seamless adaptability across various formats while maintaining brand consistency and cohesion.
