Frey Farms / Packaging Design and Brand Identity
How to win on the shelf?. Create visually compelling and market ready designs that align with the brand’s identity, and appeal to a broad consumer base. It sounds simple, but orchestrating multiple stakeholder needs while collaborating closely with marketing director and retailers at Walmart, Trader Joe’s, Whole Foods, and others, ensuring that all packaging meet their strict branding, regulatory, and sustainability requirements, can be complicated. From concept development to final production, I work within each retailer’s specifications designing and shepherding packaging core design principles that not only stand out on the shelves, but also effectively communicates the product’s quality and freshness.
Bell Racewear / Parts Catalog, Product Asset, and Packaging Creation
Working primarily in Adobe InDesign and using customer insights to create comprehensive product catalogs and digital assets for all Bell Racewear brand products. Including 350 page catalogs, racewear designs and tags, user manuals and packaging master files for over 30 products each with 3 to 4 sizes and 3 color ways each.
OMP & Bell Racing - Racing Force Group / Creative Partnerships, Design & Catalog
Tasked with creating the creative strategies and content for advertising materials including OLV, Social, Radio, TV, and event activations while also providing design project coordination for multiple brand partnerships including Toyota, Ferrari, Porsche, and Pirelli. Ensuring seamless execution and brand alignment. Through this role over 3000 new assets were created and tracked back to their parent sku, ensuring the connection between the digital asset and its product information.
Logos, Lockups & Labels:
Vector files ready for the real world. CYMK, Pantones, proper typeface licensing provided. Working primarily in Adobe Illustrator delivering logos, lockups and labels that are ready to exist in the real world.
Tiger Seed Beverage / “Wildly Authentic”
Through compelling visuals and storytelling, the campaigns captures the spirit of the brand, emphasizing its commitment to authenticity and quality. The result is a powerful brand narrative that not only engaged audiences but also solidified Tiger Seed's position in the market.
Feelz Gummy Brand Photography & Video
With a sharp creative vision and the latest technology, we produce high quality visuals that capture the essence of the brand, even on a small budget. By blending innovative techniques and composition, we create eye-catching content that resonates with audiences and elevates the brand’s presence.
