OMP & Bell Helmets - Produced a 100x50 ft. branded pop-up and print collateral for OMP & Bell Helmets, leading the full buildout from concept to installation in just 8 weeks. Sourced and managed all vendors for construction, fabrication, art, and setup, delivering a high impact environment built to ignite interest and elevate retail engagement.

Feelz Gummies / 2024 Campaign & Content Creation

By leveraging innovative design, streamlined LEAN Six Sigma production managment, and a sharp focus on brand storytelling, we delivered a visually stunning campaign that resonates with consumers while keeping expenses in check. Our approach ensured that Feelz maintained its high-end brand image without compromising on quality or breaking the budget.

Producer / Project & Creative Team Management / CityFurniture.com

As Lead Producer for City Furniture's high stakes commercial campaigns, I spearheaded end-to-end production of national TV spots and digital assets, managing a $1.4M annual budget to deliver visually compelling narratives that drove retail growth. From scouting talent and negotiating with top directors to orchestrating on-set logistics for crews scaling from 16 to 100+ members including craft services, lighting, and post-production. I ensured seamless execution under tight deadlines, combining creative vision with operational precision to elevate brand storytelling across broadcast and social platforms.

City Furniture :30ss Storyboard Semi Annual Sale Ad / TV Campaign

Producer & Production Team Manager, producing Television, Online Video, digital assets & stills in various aspect ratios for social media use.